We love South Australia.
The families who’ve built this State over successive – and successful – generations. The migrants who escaped poverty and persecution to make a rich contribution to all our lives. The self-styled pioneers and visionaries who lead us into a better future. The brands we know and trust. The products and services that command a place on the world stage. The brave and brilliant, astounding and transforming ideas yet to come.
This is who we are. How we communicate this is vital to our prosperity and our future. We now have a brand identity to show our place in the world, augmented by a suite of memorable and highly adaptable brand elements.
Now it’s time to get down to business. Our prosperity depends on positive, consistent promotion of South Australia across the globe by all of us, private and public. Building our brand is a marathon not a sprint. The opportunity is there for businesses, community groups, marketing and communications professionals and South Australians from all walks of life to use the brand and become champions for our State.
Brand South Australia is for you. Open the door.
Now, it’s your turn.
As South Australian business leaders, it’s your innovative, creative and industrious stories that now breathe life into the brand. We’re putting out the welcome mat. Now, it’s your turn. We need your voice to get heard and for South Australia to be more widely recognised on the world stage.
Two months post-launch of South Australia's iconic new State brand the positive ongoing response, locally and around the world has been very gratifying. As usage of the brand rolls out we will be showcasing examples of businesses, communities, organisations and individuals who are using the brand effectively .
In the meantime, please contact brandmanager@brandsouthaustralia.com.au or call +61 (8) 8303 2496 to discuss how you can use the brand or become involved.
Open the door.
Our new brandmark clearly demonstrates we are the central doorway to the whole of the country. South Australia is the south of Australia. The pivotal state. The hub. The only one that touches every other mainland state. If you were overseas and knew nothing about this country, suddenly our State seems like the natural entry point and the best place to go first. Our doorway welcomes opportunity. Everyone plays a part in greeting opportunities at every level. Including the people that simply live here and enjoy a world-class lifestyle.
Creative, Innovative, Industrious.
Every day, across the state, South Australian businesses, communities, organisations and individuals are creative, innovative and industrious in their approach to everything they do. The way we live, work and grow as a state encompasses these values, we are literally living these brand values.
How was South Australia’s brand developed?
At the request of the Premier, The Economic Development Board was tasked to bring together a group made up of communications, marketing and policy professionals from government and the private sector to develop the brand. This group was chaired by Darren Thomas, from the Economic Development Board.
Before any design work was done we needed to uncover the essence of what made South Australia great.
Open the door.
The brand we’ve created isn’t just for the Government. It isn’t just for tourism. It isn’t just for business. It isn’t just for you and me. It’s a brand that works – quite literally – for everyone in the State. Education. Investment. Migration. Trade and export. Tourism. There isn’t an area of economic activity that won’t benefit from employing this brand. Because the better we sell our State, the better State we’ll all be in.
We actively encourage any South Australian entity or individual to use the brand to open the door to greater economic prosperity for yourself and the State. You can register to use the brand here or please contact brandmanager@brandsouthaustralia.com.au or call +61 (8) 8303 2496 to discuss how you can use the brand or become involved.