If your business or other headquarters are located in South Australia, or more than 30% of your business operations are in South Australia, or more than half of the inputs, ingredients or components of you product(s) or service(s) come from South Australia, or you can demonstrate to us a substantial relationship with the state of South Australia. N.B. Determination of whether or not you meet at least one of the criteria, will be at the discretion of the Licensor. Please be reminded that the State Brand brandmark for South Australia is a “Place Brand".
As a place brand, it is a visual identifier designed to convey the amalgamation of positive perceptions, thoughts and feelings that customers hold about South Australia. It is designed to trigger a consistent and growing "story" of positive perceptions, thoughts and feelings of South Australia as a Creative, Innovative and Industrious place, and a fantastic place to live in, work in, play in, migrate to, study in, visit, consume the products and services from, import from, engage with and do business in. As a Place Brand, the brandmark is a visual identity to show who we are, where we are and what we offer. It's about being synonymous with South Australia. It's about distinguishing ourselves from other States. It's about representing us all.
It is not a Certification Trademark, nor is it a "Place Of Origin" brandmark. Accordingly it is neither designed nor intended to be used as a Certification Trademark, nor is it designed or intended to be used as a Place Of Origin brandmark. It is not to be deployed as a "credence claim”. As the Registrant, you are responsible for ensuring your own compliance with the Competition and Consumer Act (2010) - Schedule 2 - The Australian Consumer Law. Brand South Australia will not be held responsible for any breach of the Competition and Consumer Act by a Registrant. Registrants are advised to seek independent legal advice in order to ensure compliance.