Welcome to Brand South Australia

Brand South Australia exists to position South Australia locally, nationally and globally as a creative, innovative and industrious state. Working with South Australian Government, media, business and the community, we open the door to greater opportunities for South Australia. 


Who is Brand South Australia?

Brand South Australia is a not-for-profit, member-based organisation that uniquely connects with the South Australian government, media and businesses to promote confidence and pride in South Australia’s creativity, innovation and industriousness.


What is the State Brand?

The State Brand embodies the values of South Australia and opens doors to greater economic prosperity for your business and our State. The State Brand demonstrates that we are the central doorway to the whole country and is free to use for eligible businesses.

Your Membership Benefits

Why become a member?

With more than 50 events hosted annually, Brand South Australia provides valuable business connections and networking opportunities for your business. We showcase exclusive settings, experiences and prominent speakers across a range of industries and sectors, building recognition for your business. 

Discover the latest stories from Brand SA News

Brand SA News shares stories of innovation, business success, artistic endeavour, and great food and wine.


It also gives you the inside scoop to the latest events happening right across the state!

Inside South Australia Blog

Programs & Campaigns


I Choose SA

I Choose SA encourages South Australians to choose local products and services to support jobs. We all have the power to make a difference - discover more about this campaign to learn how you can find SA products, businesses and retailers and support jobs in our state.

I Choose SA for Industry

I Choose SA for Industry shines a spotlight on the key industries within our State that make us creative, innovative and industrious. By telling the stories behind the businesses and showcasing successful industry leaders, we will be celebrating that when it comes to business, South Australia has a lot going for it!

Follow Brand South Australia today