What is a cookie?
Cookies and other tracking technologies (such as browser cookies and local storage, pixel beacons, and Adobe Flash technology including cookies) are comprised of small bits of data or code that often include a de-identified or anonymous unique identifier. Websites, apps and other services send this data to your browser (on your computer or mobile device) when you first request a web page and then store the data on your computer so that such websites, apps and other services can access information when you make subsequent requests for pages from that service. They are widely used in order to make websites work, or work in a better, more efficient way. For example, they can recognise you and remember important information that will make your use of a website more convenient (e.g., by remembering your user preferences).
What cookies do we use?
We use a variety of different types of cookies on our Sites. Different cookies have different specific purposes but in general they are all used so that we can improve your experience in using our Sites and interacting with us. Some of the purposes of different cookies we use are described below.
- Some cookies are essential to the Site in order to facilitate our log-in process and enable you to move around it and to use its features. Without these cookies, we may not be able to provide certain services or features, and the Site will not perform as smoothly for you as we would like.
- We and our service providers and advertisers may use analytics cookies, which are sometimes called performance cookies, to collect information about your use of the Site and enable us to improve the way it works. Analytics cookies collect information about how you use the Site, for instance, which pages you go to most. The information allows us to see the overall patterns of usage on the Site, help us record any difficulties you have with the Site and show us whether our advertising is effective or not.
- We and our service providers and advertisers may use advertising cookies to deliver ads that we believe are more relevant to you and your interests. For example, we may use targeting or advertising cookies to limit the number of times you see the same ad on our Site, to help measure the effectiveness of our advertising campaigns as well as to customize the advertising and content you receive on our Site.
- Social plug-in tracking cookies can be used to track both members and non-members of social networks for additional purposes such as behavioural advertising, analytics, and market research.
We aggregate information received from the various cookies placed on your browser by our connected network of sites. We may also link our anonymous cookie ID’s with the anonymous cookie ID’s used by third parties, including some of our service providers. This improves our ability to provide you with more relevant content based on your activity across our connected network. We may also associate your browser and/or device with other browsers or devices you use.
In some circumstances, we may work with third parties to provide certain services on our Site. For example, we use analytics services supported by third party companies who generate analytics cookies on our behalf. We may not have access to these cookies, although we may use statistical information arising from the cookies provided by these third parties to customise content and for the other purposes described above. These companies may also transfer this information to other parties including where they are required to do so by law, or where such other parties process the information on their behalf.
Third-party advertisers and other organisations may also use their own cookies to collect information about your activities on our Site and/or the advertisements you have clicked on. This should only happen in compliance with our Data Policy or otherwise as approved by us. Again, this information, which may be combined with other information acquired from third parties, may be used by them to provide you with advertisements (both on our Site and through other means) that they believe are most likely to be of interest to you based on content you have viewed.
Third-party advertisers may also use this information to measure the effectiveness of their advertisements and to track aggregate usage statistics.
We may not control these third-party cookies and their use may be governed by the privacy policies of the third parties employing these cookies. To learn about these cookies and to disable or reject third-party cookies, please refer to the relevant third party’s website.
How can you opt-out?
Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Some browsers may include setting that restrict cookies to “websites that you visit”. Be aware that at times, before taking you to a page in our network which you have requested to visit, we may momentarily redirect your browser to another of our network sites to place a cookie onto your browser. This is done to enhance your experience across our connected network of sites and to improve our ability to provide you with more relevant content based on your activity across our connected network. Such local redirects may be included as “websites that you visit”. Users can manage the use of Flash technologies, with the Flash management tools available at Adobe’s website. Please note that by blocking any or all cookies you may not have access to certain features, content or personalisation available through the Company Services.
For more information about targeting and advertising cookies, visit Your Online Choices: www.youronlinechoices.com.au.