How and why we target content and advertising material
This Data Usage Policy explains how we target both editorial and advertising content to improve your experience with our digital properties.
By using any digital property which is linked to this Policy, you agree to our conduct in accordance with this Policy. We may change this Policy at any time. Any changes in this Policy will become effective when we make the revised Data Usage Policy available on or through the Site.
We collect information about your interaction and use of our websites, digital and mobile services across our network. This information does not identify you personally except in some circumstances where you are logged in as a registered user whom we recognise. This information is generally associated with your browser or your device. Some of the information is provided by the browser itself. We also use technologies such as cookies, web beacons, and pixels to collect information about your browsing activity on and off our network of digital properties. These technologies may also be used in emails or newsletters we send you and may also be used to identify you on third-party websites.
The information collected can include information such as your IP address, the type of browser you use, the website you came from, the pages you view within our network, what you click on and the time you spend on a page. We may associate your browser and/or device with other browsers or devices you use. We may also supplement this collected information with information collected from other trusted businesses with whom you also have a relationship or from public sources. All of this is anonymous information (unless we collect it when you are logged in as a recognisable registered user) and we may use it to provide you with content and advertising (both on and off our network of digital properties) which we believe will be more relevant to you. We may also share that anonymous information with third parties for them to provide relevant advertising.
We may also use this collected data for other purposes relating to our business such as data matching, campaign analysis and maximisation, modelling and the development of consumer insights about you to better understand your preferences and interests. These processes will usually allow us to enhance our accuracy of personalising the service we provide you as well as targeting relevant content and advertising to you or to assist others with whom we have a commercial relationship to do the same.