Professional Development & Training | Maintaining a Positive Brand Online: Controlling Corporate Defamation

Event Type: Professional Development & Training

Date: Thu 04 Apr 2019

Time: 9:00am - 12:00pm

This event is for paid members of Brand South Australia

Find out more

Event sponsors

Wallmans Lawyers

Corporate Conversation

Professional Development & Training | Maintaining a Positive Brand Online: Controlling Corporate Defamation

Brand South Australia is pleased to invite you to an informative session on how to maintain a positive brand by controlling Online Corporate Defamation & Brand Crisis presented by Wallmans Lawyers and Corporate Conversation.

Digital advances and technology are changing the way consumers and employees connect and engage with our organisations and brands.  In a business environment where we are constantly sharing brand information online in real time, what are the risks, challenges and options when people make unfavourable or untrue comments? How should an organisation respond, what rights are there to have material removed or changed? What happens if the media gets involved?  Can you take disciplinary action for an employee’s comments on social media?

Join one of Adelaide’s leading experts in Social Media Law, Paul Gordon of Wallmans Lawyers and corporate brand and communications specialist, Ben Hooper, Senior Consultant, Corporate Conversation.

Paul will address:

  • Legal obligations in a crisis: Considerations when deciding how to respond to actionable content
  • Third party rights of access: Who is entitled to what when dealing with actionable content
  • Legal responsibility for third party posts
  • Jurisdictional issues and your rights against internet giants.

Ben will provide practical information which will help prepare an organisation manage a crisis situation, explaining:

  • Responding to online defamation – what to do and what not to do
  • The role of the media
  • Communication with other key stakeholders.

Who should attend: 

  • Marketing, PR and brand managers
  • PR consultants
  • CEOs
  • HR and people and culture managers

About the speakers:

Paul Gordon, Wallmans Lawyers

Paul Gordon practices in the areas of technology, media law, intellectual property and corporate governance. He is one of Adelaide’s leading experts on social media law and brand crisis management, having been recognised in Doyles Guide for Leading Technology, Media and Telecommunications Lawyers and for Leading Intellectual Property Lawyers.  Paul is a sought after speaker at technology and online law conferences, a guest presenter on radio programs and is an author of various publications discussing the intersection of technology, marketing and the law.

Ben Hooper, Corporate Conversation 

Ben Hooper is a Senior Consultant at Corporate Conversation. A former journalist with more than 20 years of media and PR industry experience, he is a trusted communications advisor to some of the state’s leading businesses.

Limited Tickets Available!

Thursday 4 April
9.00am to 12.00pm
Wallmans Lawyers
Level 5, 400 King William Street,
Adelaide, 5000

Maximum one ticket per organisation
No cost for Brand South Australia Members
Training | All levels