I Choose SA

Whenever you choose South Australian you are helping that company employ people.

The people they employ are your neighbours, your friends, your family and even you.

We want you to choose South Australia and support producers, manufacturers, service providers, retailers and businesses throughout our state’s supply chain.

We all have the power to make a difference, so look for the State Brand and choose SA. This brand is your assurance that the company you are dealing with employs South Australians and contributes to growth in our state.

When you choose SA, you are choosing to support jobs in our state.

Register Your Business

It's free! And once approved, you will be included on the I Choose SA business directory.

I Choose SA Business Directory

Your directory of South Australian Businesses, Retailers and SA Supporters.

Get Involved

Show your support by choosing South Australia whenever you can.


Meet some of our ambassadors who are proudly choosing SA.

I Choose SA Merchandise

Show your support for the state.

Case Studies

Find out how I Choose SA has impacted local businesses.

I Choose SA for Industry

The I Choose SA for Industry program shines a spotlight on key industries within our state.

Subscribe to I Choose SA

Meet the people building business and industry in SA, and hear why your choices make a difference to our state.

I Choose SA Day is back!

Celebrate everything great about South Australia. Purchase some delicious local produce, spend a day out in SA with family and friends or choose a local supplier. There are so many great ways to choose SA!

These choices make a difference to our state. Not only will you get a great product, you’ll also be supporting  jobs in our state.

Come visit the I Choose SA cheese toastie stall at CheeseFest+FERMENT and taste the winning toastie from our competition, The Classic – made with Skara Smallgoods ham, La Casa Del, Formaggio Mozzarella & Spring Gully pickles.

We’d love to see how you celebrate I Choose SA Day, so don’t forget to tag @brandsouthaustralia and use #ichoosesa and #ichoosesaday when posting on social media.


Get involved in I Choose SA Day 

Join these proudly South Australian owned and operated businesses who have recently registered:


Register Now

Meet some of our I Choose SA ambassadors:

Peggy Veloudos, Co-Founder, TBAR Tea Salon. I Choose SA Ambassador

“South Australians are so passionate about supporting local, it has helped us grow our business here”

Peggy Veloudos
Co-Founder, T BAR Tea Salon

Learn More

Andrew Cosi Costello, South Aussie with Cosi. I Choose SA Ambassador

“SA is filled with beautiful destinations to explore, so let’s be tourists in our own state”

Andrew ‘Cosi’ Costello
South Aussie with Cosi

Learn More

Kevin Webb, Managing Director, Spring Gully Foods. I Choose SA Ambassador

“Buying SA brands helps us keep jobs in our state”

Kevin Webb
Managing Director, Spring Gully Foods

Learn More

Register your business today, and show your support for South Australia - it’s free!