I Choose SA

Whenever you choose South Australian you are helping that company employ people.

The people they employ are your neighbours, your friends, your family and even you.

We want you to choose South Australia and support producers, manufacturers, service providers, retailers and businesses throughout our state’s supply chain.

We all have the power to make a difference, so look for the State Brand and choose SA. This brand is your assurance that the company you are dealing with employs South Australians and contributes to growth in our state.

When you choose SA, you are choosing to support jobs in our state.

Register Your Business

It's free! And once approved, you will be included on the I Choose SA business directory.

I Choose SA Business Directory

Your directory of South Australian Businesses, Retailers and SA Supporters.

Get Involved

Show your support by choosing South Australia whenever you can.


Meet some of our ambassadors who are proudly choosing SA.

I Choose SA Merchandise

Show your support for the state.

Case Studies

Find out how I Choose SA has impacted local businesses.

I Choose SA for Industry

The I Choose SA for Industry program shines a spotlight on key industries within our state.

Subscribe to I Choose SA

Meet the people building business and industry in SA, and hear why your choices make a difference to our state.

Choose SA this Christmas – win the Ultimate SA Christmas Stocking!

Brand South Australia has once again partnered with QBE Insurance Carols by Candlelight this Christmas, and to celebrate we’re offering you the chance to win a giant Christmas hamper valued at over $5,000!

Enter Now

Join these proudly South Australian owned and operated businesses who have recently registered:


Register Now

Meet some of our I Choose SA ambassadors:

Peggy Veloudos, Co-Founder, TBAR Tea Salon. I Choose SA Ambassador

“South Australians are so passionate about supporting local, it has helped us grow our business here”

Peggy Veloudos
Co-Founder, T BAR Tea Salon

Learn More

Andrew Cosi Costello, South Aussie with Cosi. I Choose SA Ambassador

“SA is filled with beautiful destinations to explore, so let’s be tourists in our own state”

Andrew ‘Cosi’ Costello
South Aussie with Cosi

Learn More

Kevin Webb, Managing Director, Spring Gully Foods. I Choose SA Ambassador

“Buying SA brands helps us keep jobs in our state”

Kevin Webb
Managing Director, Spring Gully Foods

Learn More

Register your business today, and show your support for South Australia - it’s free!