The I Choose SA campaign has had a significant impact on South Australian businesses.
As the campaign continues, we will continue to feature more businesses below and highlight their success as part of the I Choose SA campaign.
Golden North Ice Cream
The positive impact the I Choose SA campaign is having on local businesses continues to grow. Golden North have seen an increase in both sales and have employed more factory staff since the campaign’s launch. In addition, the campaign has directly assisted in Golden North increasing the number of product lines stocked at local supermarkets.
After noticing the success of the I Choose SA campaign and the impact of I Choose SA Day in 2016, BWS decided to get on board and bring the I Choose SA brand into their own stores. This activity started with I Choose SA Day on Saturday 21 October 2017, where BWS partnered with over a dozen iconic South Australian winemakers, brewers, and distillers for in store tastings and product specials. These activities, along with instore promotional collateral in the lead up to I Choose SA Day, resulted in some of the strongest weekend sales on the previous 6 months.
Robern Menz have been a proud supporter of the I Choose SA campaign since launch in August 2016. Since this time, they have leveraged the I Choose SA brand through their own activities and taken advantage of many campaign activities that have resulted in increased sales and greater brand reach.
Spring Gully Foods know how powerful the support of the SA public can be. In April 2013, the company entered voluntary administration following a sudden downturn in sales. Now, more than four and a half years later, they have been able to clear their debts thanks to South Australians rallying behind their brand and choosing their product.