I Choose SA for Craft Industries

Uncovering South Australia’s creative talent.

South Australia is home to an impressive collection of locally produced craft beer, cider and spirits that are loved around the world.

We’re also home to skilled artisans creating handmade works, celebrated both in our state and on the international stage.

Paul Vasileff is the talent behind internationally renowned couture label Paolo Sebastian. While Paul has achieved global success, he continues to choose South Australia as his home.

As a young boy Paul learned to sew under the guidance of his grandmother. He now heads a label that has become a national icon, captivating clientele and media with his whimsical designs that are inspired by fairy tales.

A perfectionist with a penchant for classic beauty, the Adelaide designer has impressed the industry with his expert tailoring and the scope of his creative vision.

Paul’s ideas are brought to life with a team of talented South Australians at his Gouger St Atelier. Here, they hand stitch every detail in a process that can take 1500 hours per piece.

“I’ve had the whole state behind me since day one. The success of Paolo Sebastian isn’t just mine,” says Paul.

“We’re only successful because of South Australia.”

Brendan and Laura Carter have changed the face of SA’s craft industries with their sustainable brands Applewood Distillery, Unico Zelo Wines and Harvest.

While both had a global upbringing, they chose South Australia as the base for their study and innovative business model.

Running a business that relies on local produce and community, Brendan says, “it would have been impossible to achieve our success elsewhere.”

“South Australia had such a close proximity to quality produce, which allows primary producers and value-adding enterprises such as us to thrive.”

“And a sheer sense of camaraderie that binds all of us together,” adds Laura.

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I Choose SA for Industry Events
Structured aluminium & board doorway

I Choose SA for Industry Events

Brand South Australia host a series of special events showcasing prominent speakers and success stories within each industry. These events provide connections and networking with the business community and our partners.

Industry Briefing attendees heard from:

  • Nikki Govan, Chair, Business SA
  • Brian Parkes, CEO, JamFactory
  • Brendan Carter, Chief Thinker, Winemaker, Distiller, Director, Applewood Distillery

Industry Briefings are ticketed events and open to the public. Brand South Australia Gold and Platinum Members have free access to Industry Briefings and also have the opportunity to gain behind the scenes exposure at an Industry Showcase or to connect with inspirational local industry leaders at a

Back to Boardroom Luncheon.  For more information about membership, please contact Gemma Otten.


I Choose SA for Industry Sponsorship
Back to Boardroom | I Choose SA for Ship Building and Defence Industries

I Choose SA for Industry Sponsorship

There are opportunities to sponsor each of these events individually or the entire focus month.

Sponsors will receive acknowledgement, media exposure across print, online, digital channels, business and networking connections and more.

For more information on sponsorship, please contact Gemma Otten.