I Choose SA for Craft Industries

Uncovering South Australia’s creative talent.

South Australia is home to an impressive collection of locally produced craft beer, cider and spirits that are loved around the world.

We’re also home to skilled artisans creating handmade works, celebrated both in our state and on the international stage.

Robyn Wood for Brand South Australia at Neigbour Workshop. Pic James Knowler / JKTP

Robyn Wood is a talented designer running her studio from The Mill creative studios in Adelaide. Robyn’s work is recognised and sold across Australia, she creates furniture and bespoke objects for architects, galleries and “lovers of good design”.

After 20 years working as an interior architect, Robyn’s growing appreciation for design and woodwork inspired her to open her own studio in 2014.

Robyn ensures that the wood, steel and glass that she works are sourced locally and sustainably. Knowing her products origins matters to her and to her loyal followers, with admirers of her design attending markets just to thank her for products bought years ago.

“Collaboration fosters a tight knit creative community in SA” Robyn says.

“The collaboration and skill sets in SA are wonderful, we have so many great makers here.”

Anny Duff for Brand South Australia. Pic JKTP / www.jktp.com.au / Insta jktpcrew

Fashion designer Anny Duff is the owner of South Australian based Good Studios. Her principles of sourcing ethically and sustainably throughout the supply chain has proved perfectly viable to produce quality and luxurious products.

Fashion design started as something on the side for Anny, but then it ‘took a life of its own’. After working in the film industry, Anny found herself longing to get back to the roots of her upbringing on an organic farm in Wistow. In 2012 Good Studios was born.

Good Studios pieces are designed and manufactured right here in Adelaide, using hemp linen and organic cotton, up-cycled nylon from salvaged fishing nets and Australian wool.

Anny’s passion for sustainability is setting a benchmark in the industry.

“SA is home to a growing network of makers with sustainable approaches. “

“Consumers are placing a lot more value on the handmade and it’s such a human thing to make. To be able to do it for a living is really special.”


Paul Vasileff is the talent behind internationally renowned couture label Paolo Sebastian. While Paul has achieved global success, he continues to choose South Australia as his home.

As a young boy Paul learned to sew under the guidance of his grandmother. He now heads a label that has become a national icon, captivating clientele and media with his whimsical designs that are inspired by fairy tales.

A perfectionist with a penchant for classic beauty, the Adelaide designer has impressed the industry with his expert tailoring and the scope of his creative vision.

Paul’s ideas are brought to life with a team of talented South Australians at his Gouger St Atelier. Here, they hand stitch every detail in a process that can take 1500 hours per piece.

“I’ve had the whole state behind me since day one. The success of Paolo Sebastian isn’t just mine,” says Paul.

“We’re only successful because of South Australia.”

Brendan and Laura Carter have changed the face of SA’s craft industries with their sustainable brands Applewood Distillery, Unico Zelo Wines and Harvest.

While both had a global upbringing, they chose South Australia as the base for their study and innovative business model.

Running a business that relies on local produce and community, Brendan says, “it would have been impossible to achieve our success elsewhere.”

“South Australia had such a close proximity to quality produce, which allows primary producers and value-adding enterprises such as us to thrive.”

“And a sheer sense of camaraderie that binds all of us together,” adds Laura.

Brand SA News Stories #ichoosesaforindustry

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From butcher shop to leather craft studio

McLaren Vale centre of organic, biodynamic winemaking

JamFactory a breeding ground for craft industry talents

New botanic fashion label with eco layers

Sustainable hemp at the heart of Good Studios

Bottling the nation’s best gin

MJP Studio a showcase of quality craftsmanship in our city

Robyn Wood crafting bespoke furniture pieces from Adelaide

Agostino & Brown craft timeless pieces for much-loved spaces

Craft beers creating top brew of SA entrepreneurs

Global collectors blown away by SA glass artists

Slowing it down in the world of craft

Casting carp as a prized fish cuisine

We love our wine but what happens to the barrels

Sink or swim gin bid floats

Kangaroo Island spins its own unique wool story

Meet the makers behind SA’s craft industries

Crafty thirst quenchers crack open success

Brick+Mortar: lifting Adelaide’s art and design scene

Adelaide DJ bringing old school back

Conquering the world of couture

Stringing success with Adelaide’s guitar man

From Mt Gambier to NYC: SA milliner a head above of the rest

Carters create wine and gin with a difference

Prancing Pony gallops to success … again!

McLaren Vale Distillery follows the wine to whisky trail

SA studio visit: designer Tiff Manuell

International Beer Day: Five SA froths with a twist

Carolyn’s chemo caps turn heads

I Choose SA for Industry Events
Structured aluminium & board doorway

I Choose SA for Industry Events

Brand South Australia host a series of special events showcasing prominent speakers and success stories within each industry. These events provide connections and networking with the business community and our partners.

Industry Briefing attendees heard from:

  • Nikki Govan, Chair, Business SA
  • Brian Parkes, CEO, JamFactory
  • Brendan Carter, Chief Thinker, Winemaker, Distiller, Director, Applewood Distillery

Industry Briefings are ticketed events and open to the public. Brand South Australia Gold and Platinum Members have free access to Industry Briefings and also have the opportunity to gain behind the scenes exposure at an Industry Showcase or to connect with inspirational local industry leaders at a

Back to Boardroom Luncheon.  For more information about membership, please contact Gemma Otten.


I Choose SA for Industry Sponsorship
Back to Boardroom | I Choose SA for Ship Building and Defence Industries

I Choose SA for Industry Sponsorship

This program is open for sponsorship which offers businesses the chance to align their brand with the broader I Choose SA program, and the message of growth in our state, as well as the chance to connect with industry leaders and the business community. As we delve into South Australia’s key growth industries, the program will explore opportunities for big and small business, jobs of the future and look at how entrepreneurial thinking and digital technology will shape our state in the years to come.

Find out more about sponsorship here.

If you have any questions about sponsorship, please contact the Brand South Australia team on (08) 8211 8111 or at [email protected].