I Choose SA for Entrepreneurship

Uncovering South Australia’s brightest minds.

South Australia is building a reputation as one of the best regions for entrepreneurs in Australia. Our working spaces, support programs, tech community and research institutions are providing the foundations for start-ups and innovators to flourish.

Scott Boocock is an entrepreneur, born with a curious mind. Originally from Alice Springs, Scott chooses to live in South Australia because of the state’s ongoing investment in innovation. 

Scott is the founder and CEO of South Australian company HEGS Australia and is known for his iconic HEGS Pegs product, an idea that sprung into Scott’s mind while he was hanging out the washing.

From this clever peg, which is still made right here in SA, HEGS Australia now have multiple products in market. Scott now spends much of his time working with aspiring entrepreneurs to help bring their ideas to life.

Scott is the first to remind any hopeful innovator that the key to success is a great support network, and this state is the best place to build one.

“South Australia is a brilliant place to launch new ideas”, says Scott.

“For entrepreneurs like myself, not only can we produce our products here, we’ve got a fantastic industry support network and great investment schemes and projects.”

Dr Michelle Perugini is an internationally renowned expert in cognitive Artificial Intelligence (AI). An entrepreneur specialising in the fields of health, medical research and advanced analytics, Michelle chooses to stay in South Australia to be part of a culture that fosters new ideas and technologies.

Michelle is the brains behind multiple and diverse AI businesses. Life Whisperer uses AI to improve IVF success rates, while Presagen’s unique platform analyses large sets of historical medical images to improve diagnostic accuracy. Presagen also uses Defense technology for automation.

In 2007 Michelle co-founded the innovative start-up ISD Analytics where she led the research and commercialisation of its award-winning analytics software Simulait, which predicts human-population behaviour.

Michelle dedicates much of her time to mentoring in commercialisation, and believes that South Australia’s entrepreneurial culture is thriving.

“There has been a shift in South Australia since I started my first business 10 years ago. There is a real buzz around supporting new ideas that will change lives and build our local economy”, says Michelle.

“Our state is producing some some ground-breaking ideas, and I’m proud to say I’m part of that.”

Brand SA News Stories #ichoosesaforindustry

SA Entrepreneur: Start-ups key to state's success

How an Adelaide entrepreneur pedalled to success

World first immersion therapy is changing lives

From backyard brainwave to global success

Hope for IVF parents - and it's all because of an SA entrepreneur

Ethical SA label tackling fast fashion and empowering refugees

Tired? Hungry? This young SA Entrepreneur has you covered

Technology pioneer Simon Hackett on why he chose SA

I Choose SA for Industry Events
Structured aluminium & board doorway

I Choose SA for Industry Events

Brand South Australia host a series of special events showcasing prominent speakers and success stories within each industry. These events provide connections and networking with the business community and our partners.

Industry Briefing attendees will hear from Entrepreneurial leaders:

  • Dr Andrew Dunbar, Director of the Office of Science, Technology and Research (OSTAR) within the Department of State Development
  • Dr Michelle Perugini, entrepreneur, academic and expert in medical research, advanced analytics and cognitive Artificial Intelligence (AI).
  • Scott Boocock, CEO and Founder of HEGS, a global brand that creates quality and innovative products.

Industry Briefings are ticketed events and open to the public. Buy tickets here.

Brand South Australia Gold and Platinum Members have free access to Industry Briefings and also have the opportunity to gain behind the scenes exposure at an Industry Showcase or to connect with inspirational local industry leaders at a Back to Boardroom Luncheon.  For more information about membership, please contact Gemma Otten.

I Choose SA for Industry Sponsorship
Back to Boardroom | I Choose SA for Ship Building and Defence Industries

I Choose SA for Industry Sponsorship

This program is open for sponsorship which offers businesses the chance to align their brand with the broader I Choose SA program, and the message of growth in our state, as well as the chance to connect with industry leaders and the business community. As we delve into South Australia’s key growth industries, the program will explore opportunities for big and small business, jobs of the future and look at how entrepreneurial thinking and digital technology will shape our state in the years to come.

Find out more about sponsorship here.

If you have any questions about sponsorship, please contact the Brand South Australia team on (08) 8211 8111 or at [email protected].