I Choose SA for Creative Industries and Technology

Transitioning SA’s economy through data speed & technology.

South Australia’s technology infrastructure is fostering our states burgeoning creative industries, with opportunities for careers within visual effects, TV and film production, app development and in the fast-growing VR space.

Kirsty Stark is the Development Producer at the newly established Matchbox Pictures South Australia office. Kirsty has produced multi-award winning TV and films right here in SA for the past decade.

Kirsty began her career as a freelance camera assistant and cinematographer before transitioning to producing when she founded Epic Films. In her new role at Matchbox Pictures, she will work with local writers and directors to develop projects that will allow the creative industries in our state to grow. Projects produced in SA by Matchbox Pictures will generate local jobs, like the 250 cast and crew roles on series 3 of the highly acclaimed show ‘Wanted.’

Kirsty is excited by our state’s versatile locations and thriving film community, and is passionate about telling compelling stories that showcase South Australia’s talent on a national and international stage.

 “Having grown my career in SA, I know firsthand the importance of creating opportunities for our talented South Australian writers, directors and creatives,” says Kirsty.

 “The opportunities for growth across SA’s creative industries are really exciting.”


App-developers Russell Ivanovic and Philip Simpson saw space in the market for a reliable and accurate weather app. Their answer? Pocket Weather Australia. When released, it topped Apple’s app charts for 3 weeks.

Russell and Philip of Shifty Jelly have been making mobile apps in South Australia for the past decade. The small team of five are making global waves, after their award-winning podcast platform, Pocket Casts, was bought out by four of the world’s most influential podcast creators, including public radio company This American Life.

Shifty Jelly, now known as Podcast Media, will continue developing Pocket Casts right here in Adelaide, as they always have.

“This international investment will only bring benefit to South Australia’s creative economy” says Philip.

“There’s a real opportunity for South Australia to play a major part in the podcasting industry,” adds Russell.

Tom Hadju co-founded one of the largest music production companies in the world. It was based in New York and Los Angeles but in 2015 Tom chose to make South Australia his home. 

Tom is now CEO of Disrupter, a company developing game-changing innovations across industries.

He is also the Chief Innovator for South Australia, providing strategic advice on how to transform our state to a digital economy.

Tom is helping SA thrive in a disruptive world.

An important part of this is the Gig City initiative, which Tom believes “will provide South Australia with the infrastructure to compete on a world stage.”

For Tom, “South Australia not only offers global opportunity but a lifestyle reminiscent of the best parts of Southern California.”

Brand SA News Stories #ichoosesaforindustry

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Adelaide innovation firm finds solutions in the digital age

Adelaide University launches new home for innovative start-ups

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First Australian university drone course offered in Adelaide

Elon Musk to speak at International Astronautical Congress in Adelaide

From LA to SA: innovator Tom explores new territory

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Microsoft hits the heart of innovation in Adelaide

Next stop France for winning PhD students

I Choose SA for Industry Events
Structured aluminium & board doorway

I Choose SA for Industry Events

Brand South Australia host a series of special events showcasing prominent speakers and success stories within each industry. These events provide connections and networking with the business community and our partners.

Industry Briefings are ticketed events and open to the public. Brand South Australia Gold and Platinum Members also had the opportunity to gain behind the scenes exposure at an Industry Showcase or to connect with inspirational local industry leaders at a Back to Boardroom Luncheon. For more information on memberships, please contact Gemma Otten.

I Choose SA for Industry Sponsorship
Back to Boardroom | I Choose SA for Ship Building and Defence Industries

I Choose SA for Industry Sponsorship

This program is open for sponsorship which offers businesses the chance to align their brand with the broader I Choose SA program, and the message of growth in our state, as well as the chance to connect with industry leaders and the business community. As we delve into South Australia’s key growth industries, the program will explore opportunities for big and small business, jobs of the future and look at how entrepreneurial thinking and digital technology will shape our state in the years to come.

Find out more about sponsorship here.

If you have any questions about sponsorship, please contact the Brand South Australia team on (08) 8211 8111 or at [email protected].