01 September 2016
Coopers Brewery has turned to the big screen as part of a national campaign to promote its iconic beer Coopers Sparkling Ale.
A new advertisement produced by Adelaide advertising firm KWP! and backed by Billy Joel’s hit song “Just The Way You Are” will be shown in cinemas around Australia over the next nine weeks.
The new cinema advertisement can be viewed via Coopers’ YouTube channel: https://www.youtube.com/watch?v=rRae49JFpWk
The Sparkling Ale campaign will also cover digital, print and outdoor formats across the country, featuring the messages Hasn’t, Couldn’t, Wouldn’t and Unchanged and Family Owned Since 1862.
Coopers Sales and Marketing Director, Mr Cam Pearce, said the campaign was designed to underline the history, quality and consistency of Coopers Sparkling Ale, which was one of the first beers brewed by Thomas Cooper in 1862.
“Our commitment to quality and consistency hasn’t changed for over 150 years,” Mr Pearce said. “We’ve never compromised on quality, and never could, and we wouldn’t change a thing.
“The new campaign is a reflection of this, with the title Hasn’t, Couldn’t, Wouldn’t further reinforcing Coopers Sparkling Ale’s position as the true original craft beer.”
The meanings behind the Coopers Sparkling Ale Hasn’t, Couldn’t, Wouldn’t messages are:
- Hasn’t – In 1862, our founding father Thomas Cooper began brewing some of the finest bottle fermented ales in the country. While our nation has changed considerably since then, and fashions have come and gone, our family has continued to produce the same premium quality beer we did all those years ago. That hasn’t changed. So when you open a Coopers, take a moment to consider our dedication to consistency, and enjoy what 154 years of craft can produce.
- Couldn’t – Being around for as long as we have, we’ve faced our fair share of tough times. But we’ve always known what was most important to our family – our beer. That’s why we’ve never compromised on quality, and never could.
- Wouldn’t – Over the last 154 years we’ve changed some things and we’ve seen a lot of things change too. But when it comes to the quality of our beer – we wouldn’t change a thing.
“Coopers Sparkling Ale is a beer that has stood the test of time and is still being enjoyed by consumers the world over today,” Mr Pearce said. Coopers Sparkling Ale is Coopers’ second largest selling beer, behind Coopers Original Pale Ale.
For further information or to arrange an interview please contact:Cam Pearce, National Sales and Marketing Director, Coopers, Ph: 08-8440 1800