Posted by Brand South Australia
Topics: Meet a Member

People's Choice is one of Australia's largest and most successful credit unions, helping more than 357,000 members nationwide to save, borrow, protect and plan for their future.


Led by CEO Steve Laidlaw and proudly headquartered in Adelaide, People's Choice is SA's largest independent banking organisation, serving about one-fifth of the state's population and employing more than 900 South Australians.


People’s Choice’s loans to members total $6.5 billion, much of which is used here in South Australia to buy houses, and purchase cars and holidays, all of which helps to drive our state’s economy and keep people employed.


With more than $10 billion in assets under management and advice, the credit union’s success can be attributed to a single fact: People’s Choice is owned by its members. Profits are reinvested into creating better products, providing great service and advice, and supporting the community, rather than paying dividends to shareholders like the major banks.


This singular focus on supporting its members means People’s Choice leads the industry for customer satisfaction, recognised as the Building Society/Credit Union of the Year 2016 at the Roy Morgan Customer Satisfaction Awards. Read More

Inside South Australia Blog