Posted by Brand South Australia
Topics: Brand SA, Advertising & Media, Retailer, SA Owned and Operated Business

13 September 2016

South Australia’s largest retailer OTR has just released a new App that aims to make the lives of their customers a little more convenient.


The new OTR App will see a number of exciting features rolled out over the coming six months with the first being pre-ordering coffee to jump the queue on arrival and earning ‘Buy 4 Get 1 Free’ rewards across all their food brands.

Michaela Webster, Chief Operating Officer for OTR said, "We are really excited to get this into market for our customers, it is a faster way to get barista made seriously good coffee without queuing and what’s better when you download the App your first coffee is free."

 

Customers will be able to pre-order their coffee via the app and have it ready for collection when they arrive at their selected OTR store.


The project has been over 18 months in the making from the inception of the idea to building the app and then training 3000 staff across head office and all of our stores. 


Brendan Hore, Chief Information Officer for OTR said, “behind the App there are a lot of moving parts which have had to work seamlessly, the stores’ POS systems, the barista order management systems, beacons for customer messaging and the customer loyalty system.”  


“We have worked hard to plan and then implement, what we think is a great outcome for our customers. We are currently now working to provide guest WiFi into all our 135 sites,” said Brendan.  

 

 

"We have worked intentionally with local suppliers and internal talent to create the App, local company The Distillery have been a fantastic contribution," continued Michaela Webster.

 

The Distillery’s General Manager, Sam Jeffries said this project is an example of how SA businesses can produce world-class digital platforms through collaboration.


“This project pushed the boundaries - not just the app itself, but with the retail systems integration and loyalty platform, we look forward to continuing to partner with OTR on future innovations," said Sam Jeffries.


Looking ahead in the coming months there will be some new features being added to the App, which include pre-ordering and an innovative and compelling way to purchase fuel.


The OTR App can be downloaded from the Apple App Store or Google Play Store for both iOS and Android smart phone users.


For further media enquiries contact Belinda Petersen 0402 358 000

 

 

 

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