The State Brand

Open the doorway to opportunity.

The State Brand demonstrates that we are the central doorway to the whole country.

If you were overseas and knew nothing about this country, suddenly our state seems like the natural entry point and the best place to go first. Our doorway welcomes opportunity.

Brand South Australia encourages South Australian businesses, community groups and individuals to use the State Brand. The more people that use the State Brand, the faster we’ll draw recognition to South Australia and help grow our state.

Register to use the State Brand

Download and use the State Brand today. It’s free.

About the State Brand

Creativity. Innovation. Industriousness.

How to use the State Brand

Use the State Brand to support your business operations.

South Australia Toolkit

Infographics and photographs from across the State.

Shop Merchandise

The best South Australian products in one location.

Hire State Brand Merchandise

Showcase the State Brand at your next event.

Submit your artwork

Once approved, submit your proposed artwork for approval.

"South Australia is the south of Australia.
The pivotal state. The hub.
The only one that touches every other mainland state."