Open the doorway to opportunity.
The State Brand demonstrates that we are the central doorway to the whole country.
If you were overseas and knew nothing about this country, suddenly our state seems like the natural entry point and the best place to go first. Our doorway welcomes opportunity.
Brand South Australia encourages South Australian businesses, community groups and individuals to use the State Brand. The more people that use the State Brand, the faster we’ll draw recognition to South Australia and help grow our state.
"South Australia is the south of Australia.
The pivotal state. The hub.
The only one that touches every other mainland state."