The State Brand

Open the doorway to opportunity.

The State Brand demonstrates that we are the central doorway to the whole country.

Brand South Australia encourages South Australian businesses, community groups and sole traders to use the State Brand. It is a way to show that your business supports local, and encourages others to choose your business.

The more businesses that use the State Brand, the faster we’ll draw recognition to South Australia and its businesses.

Please be advised that the State Brand will no longer be managed by Brand South Australia from 30 June 2019 onwards, however we still encourage eligible businesses to register. This brand will continue to be relevant beyond this time, and an important marker of a business’ connection to and support for South Australia.  

As of 1 July 2019, the State Government will begin managing all State Brand registrations, usage and queries. If you have any questions regarding your registration or usage up until this point, please contact [email protected].  


Register to use the State Brand

Download and use the State Brand today. It’s free.

About the State Brand

Creativity. Innovation. Industriousness.

How to use the State Brand

Use the State Brand to support your business operations.

Submit your artwork

Once approved, submit your proposed artwork for approval.

South Australia Toolkit

Infographics and photographs from across the State.

State Brand Merchandise

Show your support for the state.

Hire State Brand Merchandise

Hire State Brand Merchandise for your next event.

"South Australia is the south of Australia.
The pivotal state. The hub.
The only one that touches every other mainland state."